These statistics go some way to explaining why Sweden has opted for a more open approach, as have American states with low population densities. It also explains why Americans who live in rural parts of states with stringent lockdowns are so frustrated – in their part of the world, the nature of the virus simply doesn’t justify draconian restrictions. It there is at least one thing this crisis has unambiguously taught us, it is that one size does not fit all. New York’s outbreak is not Wyoming’s and advice appropriate for London is not necessarily right for the Peak District, let alone the Scottish borders or rural Wales.